Westchester launches "Bee-Aware" Bus Campaign
Westchester launches "Bee-Aware" Bus Campaign
The campaign will be rolled out on the Westchester Bee Bus Line.
Westchester County is refashioning the New York City "See Something, Say Something" ad campaign for its bus line.
Similar to the MTA version, the initiative asks riders to “bee aware” of any suspicious activity when traveling on the county's Bee Bus Line, the second largest bus line in the state.
County Executive Rob Astorino said you can never have too many eyes.
"It is important that people do not let down their guard,” said Astorino, “especially here in New York where we are always a target."
The initiative was funded by the Department of Homeland Security. It was planned long before the tragic events in Boston.
